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THE STORY OF SAINT TROPEZ

COMPANY
The Saint Tropez head office is actually located 2000 kilometres north of the town of
Saint Tropez, on the Danish coastline north of Copenhagen. Here, in the century-old
industrial village of Hellebæk, our company resides in a refurbished clothing factory
dating back to the industrial age. Quiet seaside life still dominates the tranquil
surroundings, but inside the Saint Tropez building our busy team of salespeople,
designers, makers and administrators make sure we’re constantly in step with the
dynamic retail market.

DESIGN
With 9 collections a year and only 3 months from sketch to store rails, we are able to
respond quickly to strong market demands. However, a tradition for knitwear has
been maintained since our popular light knitwear cardigan with small buttons became
a classic; inspiring several other design companies.
The Saint Tropez design team is committed to producing bestselling styles and always
bringing them up to date, focusing on the mid-market. Our costumer is a woman who
loves fashion whilst still being price-conscious.

VALUES
Since 1986, when Saint Tropez was established as a dynamic fashion brand aimed at
girls and women, certain core values have consistently run through the organisation,
laying the foundation for the company’s success. Sound business practice is key,
whether it means keeping close contact with our retailers and ensuring their needs are
met, or running a tight ship so the clothes remain affordable, giving our customers
good value for money.

A sense of ownership comes when people take responsibility for their work and are
free to influence the work process, resulting in a positive, creative, efficient
environment. This objective is best attained by placing trust in everyone who works at
Saint Tropez as well as in our business partners. Big success comes from lots of small
successes, which is why Saint Tropez is a place where daily success is in focus.

SHOPS
Saint Tropez has 16 shops in Denmark as well as franchise stores in Denmark, Ireland
and the Netherlands, and sells to over 800 retailers worldwide, something that
requires a strong brand and sound management. This is achieved by authenticity:
knowing exactly what the company stands for generates energy and focus.